Corporate Video in Georgia

Video marketing inĀ Georgia is just what it sounds like, selling a product or service through the use of video. You may be thinking that the use of video would not be worth the potential cost. However, studies have shown that video, used correctly is an impressive medium for sales.

Studies have been done over the years on the effectiveness of video and here is what many like the Wharton School of Business found to be true:

Video Production - Do's And Don'ts Of It

o Video boosts comprehension by 50% over the same video presentation given by a live speaker.
o 97% of videos are watched, people believe that videos have intrinsic value and will not as readily throw them away, unlike the junk mail they get every day.
o Some studies say that as many as 94% will then pass the video on to someone else.

Video Marketing is a great way to do this, the key will be in creating a brief video that captures attention but is not so overbearing that your potential customer is clicking their way to the competition, especially when shooting video in Georgia.

How to Find a Corporate Video Producer

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Video production is the process of producing a video that usually has both audio and visual representations. While some videos are home videos produced for fun, most are videos that are produced for commercial purposes, like movies, advertisement videos, and music videos. Video production is also done for corporate purposes.

There are many things to consider in the production of a video. During the pre-production stage, the budget for the production of the video has to be determined, since the time spent on production can prove costly. Greater time spent on planning and organizing the project would help in keeping the costs low in the long run. One estimate of average production costs put a range of $1,500 to $5,000 per finished minute. The production cost depends on the location, time taken for completion, the equipment used, and the involvement of the production team in the making of the video. Plus, there are always the unanticipated expenses.

Even though video production is the actual stage of producing a video, the two other stages of pre-production and post-production are equally important. The pre-production stage involves conceptualizing, scripting, and scheduling. The post-production stage involves the off-line activities of editing and duplication.


Video marketing inĀ Georgia is just what it sounds like, selling a product or service through the use of video. You may be thinking that the use of video would not be worth the potential cost. However, studies have shown that video, used correctly is an impressive medium for sales.

Studies have been done over the years on the effectiveness of video and here is what many like the Wharton School of Business found to be true:

Video Marketing: Effective Ways to Promote YouTube Videos

o Video boosts comprehension by 50% over the same video presentation given by a live speaker.
o 97% of videos are watched, people believe that videos have intrinsic value and will not as readily throw them away, unlike the junk mail they get every day.
o Some studies say that as many as 94% will then pass the video on to someone else.

Video Marketing is a great way to do this, the key will be in creating a brief video that captures attention but is not so overbearing that your potential customer is clicking their way to the competition, especially when shooting video in Georgia.

Video Marketing - Interview Like a Pro

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The video production process is divided into three phases:-

• Pre-Production

• Production

• Post-Production

The foremost phase in video production is the Pre-Production. Like for a sturdy building, you need to have a strong foundation, similarly for an outstandingly amazing video, it is very important that the idea and script should be dealt with utmost care and novelty, as these two elements serve as the base for a magnificent video. A never heard before idea is something which can ensure a huge success for the final video. It is one of the most difficult tasks and it might take a full-fledged team of people to come up with it. Once the idea is conceptualized; then comes in the very creative task of writing a script. The one who writes a script needs to weave it beautifully around the idea. He needs to visualize the scenes and put it in words. Thus, it is a challenging task and at times involves more than one person to give it proper shape and direction. In the pre-production stage, the unit or the production team would also decide the locations and most importantly the budget of the video. Budgeting is a very critical aspect since the next two stages are entirely dependent on it. Budget helps to streamline the resources. A good video production company will make sure that it designs a budget that perfectly fits your pocket and meets your needs.

Once the Pre Production phase is over then comes the exigent phase of production. Like the soldiers take onto the battle field during the time war, similarly, the production team takes onto the location to shoot the video in production stage. Shooting a video is an art, which is not everybody's cup of tea.

While shooting, the whole crew has to work like one strong team. They need to keep coordination, which is maintained by the director. He instructs the whole crew, be it the camera person, the actors or the lighting man. Only if the footage during the production phase are shot efficiently can one hope for the final product to be brilliant. The shooting might be conducted outdoors or indoors, depending upon the demand of the script and the budget. A good production unit will not only comprise a great team but also latest equipment involved for shooting, such as high-definition cameras, various shooting lights and digital audio aids.

Once the field job of shooting the video is over, the last and the final stage comes in light i.e. the post production stage. Under this final stage, the footage shot during the second stage are reviewed again and again and the best shots are chosen. Through the help of latest techniques and software in Editing, the video is edited. A good editor will have a perfect blend of creativity and technical knowledge. He will make sure that the video has perfect harmony and sequence and delivers the core message efficiently and effectively. Editing might not only involve video elements but also sound elements, like background music, dubbing and voice over. They say there is no gain without pain. Yes, Video Production can be a painful task but given you know what your limitations and budget are and given you choose the right production company to make your video; this roller coaster ride can be converted into one hell of a pleasant experience. I hope this simple piece of writing has been an eye opener to those who did not know the ABC of video production. There are many video production companies out there which might try to take advantage of you and extract money if they sense you are an amateur. So all you need is to know what you are aiming at through the video, what your budget is and is the company you are hiring worth your time and money.