Production Company in Connecticut

Video marketing in Connecticut is just what it sounds like, selling a product or service through the use of video. You may be thinking that the use of video would not be worth the potential cost. However, studies have shown that video, used correctly is an impressive medium for sales.

Studies have been done over the years on the effectiveness of video and here is what many like the Wharton School of Business found to be true:

Video Production in Toronto - Where to Film?

o Video boosts comprehension by 50% over the same video presentation given by a live speaker.
o 97% of videos are watched, people believe that videos have intrinsic value and will not as readily throw them away, unlike the junk mail they get every day.
o Some studies say that as many as 94% will then pass the video on to someone else.

Video Marketing is a great way to do this, the key will be in creating a brief video that captures attention but is not so overbearing that your potential customer is clicking their way to the competition, especially when shooting video in Connecticut.

The Future of Video Production

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We all know that Video Marketing is becoming all the rage at the moment but before you jump in with both feet there are a few things you need to consider.

Firstly, and probably the most obvious thing, you need to know how your camera operates. Now I do not mean that you need to know what every single function on the damn thing does, I doubt the manufacturers know that, but you must know the simple things for example how to record, if there is a lens cap on, do you need a disc etc. I know this is ridiculous but you would be amazed at the number of people who do silly things and waste their time and effort.

You must make sure that your location is suitable for recording in. Do not record in a bedroom with an unmade bed in shot. Make sure that you are not going to be constantly interrupted by kids or your spouse calling for you to fix the tap or whatever. The back drop needs to be suitable so set your camera up, preferably, on a tripod but if not make sure it is on a solid surface, is straight and will not move. You need to have the camera at about head height and make sure that your subject, presumably yourself is large enough in the viewing screen without too much fresh air above your head.

Another way of making this less obvious is to spread the release of these video over a few days instead of uploading them all at the same time. I think that when you see a list of videos that all look the same from the screen shot, which yours will if you shoot them all the same as above, do not look anywhere nearly as effective as those that look different. People might assume that the content was similar and probably only look at one.

Obviously the content of you video is really important but if you do not get the thing looking and sounding right in the first place, no one will watch the video to know what the message you are trying to get across is.


Video marketing in Connecticut is just what it sounds like, selling a product or service through the use of video. You may be thinking that the use of video would not be worth the potential cost. However, studies have shown that video, used correctly is an impressive medium for sales.

Studies have been done over the years on the effectiveness of video and here is what many like the Wharton School of Business found to be true:

Video Marketing - How To Make A Great Video

o Video boosts comprehension by 50% over the same video presentation given by a live speaker.
o 97% of videos are watched, people believe that videos have intrinsic value and will not as readily throw them away, unlike the junk mail they get every day.
o Some studies say that as many as 94% will then pass the video on to someone else.

Video Marketing is a great way to do this, the key will be in creating a brief video that captures attention but is not so overbearing that your potential customer is clicking their way to the competition, especially when shooting video in Connecticut.

Video Production - How Long Does a Production Take?

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Video Production Music should never be an afterthought in your project. It is a consequential element in the creative process, so much so that it can make or break your hard work. It could be a corporate video production, an ad campaign, commercials or infomercials, full length or short films, documentaries, TV dramas or sitcoms, or video streams or Internet productions - putting in the right music is not just the icing on the cake, it's a main ingredient!

Various options are available in procuring video production music. You must be familiar with the standard terms - Stock Music, Royalty Free Music, Buy Out or Television Production Music, and Production Music Libraries. Their similarity ends in concept as its kind, quality, and prices differ.

A handful of video production music libraries are behind the times or with very limited selections. Hence, it limits your video's potential as well. Music variety and selection is key to finding that perfect track.