Getting more hits to your YouTube videos is something that can be daunting. If you’ve ever saw a video that had over 5,000 hits even in Aspen to it while your video only has 4, you may be wondering why you aren’t getting the traffic that you had hoped for. Well to be truthful about you on this, there are a number of reasons for this, and there are many “loopholes” to get more traffic to your YouTube marketing videos.
The first thing that you need to know is that not all YouTube videos are created equally. Depending on the type of video that you upload, it will determine how many initial hits you would get to it. So if you uploaded a popular music video on YouTube, don’t be surprised the next day and you see that it already has 100,000 views to it. This is just the nature of the beast when it comes to YouTube marketing.
One reason you will want to get your views up is so that you can boost your search rankings on YouTube. People can sort their videos by a number of things, and if they’re looking for the most popular, and you have a lot of hits to your video, there’s a good chance your video will be on page 1 of the search results. So give it a try starting right away.
YouTube is the number 3 ranked website on the internet in terms of traffic and I think it’s something that is essential to your online business. There are few techniques that can rival YouTube marketing, but I think you can use this strategy to boost your traffic, and can help you to earn the sales and profits that you truly desire. So start using this technique today.
Good luck on using YouTube marketing to promote your business today.
Any business looking to leverage the big potential in the online market should try out video production. Recent surveys all point to the popularity of this marketing strategy and in a city boasting a population over 2.7 billion people, only innovative marketing can work. With its high internet penetration, visual Ads have better return on investment (ROI) compared to other marketing tools. Research shows that over 78% of people watch visual content online every day with 87% of online marketers leveraging this as their major advertising tool.
Whether you have a product launch in the city, a promotional campaign, rebranding campaign or any other communication need, video is a versatile medium to get your message out there. It is cheaper and your content will be shared rapidly considering more people are now going online on the go through mobile.
- Don't try to cover everything in one project but instead use phases to pass the message.
- Avoid ignoring the competition because this is where you can get aides to augment your own content.
- Don't let it be a one-man show and instead listen to suggestions from everyone in your company.
- Make sure you don't rush, but instead follow a set schedule.
We all know that Video Marketing is becoming all the rage at the moment but before you jump in with both feet there are a few things you need to consider.
Firstly, and probably the most obvious thing, you need to know how your camera operates. Now I do not mean that you need to know what every single function on the damn thing does, I doubt the manufacturers know that, but you must know the simple things for example how to record, if there is a lens cap on, do you need a disc etc. I know this is ridiculous but you would be amazed at the number of people who do silly things and waste their time and effort.
You must make sure that your location is suitable for recording in. Do not record in a bedroom with an unmade bed in shot. Make sure that you are not going to be constantly interrupted by kids or your spouse calling for you to fix the tap or whatever. The back drop needs to be suitable so set your camera up, preferably, on a tripod but if not make sure it is on a solid surface, is straight and will not move. You need to have the camera at about head height and make sure that your subject, presumably yourself is large enough in the viewing screen without too much fresh air above your head.
Another way of making this less obvious is to spread the release of these video over a few days instead of uploading them all at the same time. I think that when you see a list of videos that all look the same from the screen shot, which yours will if you shoot them all the same as above, do not look anywhere nearly as effective as those that look different. People might assume that the content was similar and probably only look at one.
Obviously the content of you video is really important but if you do not get the thing looking and sounding right in the first place, no one will watch the video to know what the message you are trying to get across is.
What Is Video Production?
The video production process is divided into three phases:-
The foremost phase in video production is the Pre-Production. Like for a sturdy building, you need to have a strong foundation, similarly for an outstandingly amazing video, it is very important that the idea and script should be dealt with utmost care and novelty, as these two elements serve as the base for a magnificent video. A never heard before idea is something which can ensure a huge success for the final video. It is one of the most difficult tasks and it might take a full-fledged team of people to come up with it. Once the idea is conceptualized; then comes in the very creative task of writing a script. The one who writes a script needs to weave it beautifully around the idea. He needs to visualize the scenes and put it in words. Thus, it is a challenging task and at times involves more than one person to give it proper shape and direction. In the pre-production stage, the unit or the production team would also decide the locations and most importantly the budget of the video. Budgeting is a very critical aspect since the next two stages are entirely dependent on it. Budget helps to streamline the resources. A good video production company will make sure that it designs a budget that perfectly fits your pocket and meets your needs.
Once the Pre Production phase is over then comes the exigent phase of production. Like the soldiers take onto the battle field during the time war, similarly, the production team takes onto the location to shoot the video in production stage. Shooting a video is an art, which is not everybody's cup of tea.
While shooting, the whole crew has to work like one strong team. They need to keep coordination, which is maintained by the director. He instructs the whole crew, be it the camera person, the actors or the lighting man. Only if the footage during the production phase are shot efficiently can one hope for the final product to be brilliant. The shooting might be conducted outdoors or indoors, depending upon the demand of the script and the budget. A good production unit will not only comprise a great team but also latest equipment involved for shooting, such as high-definition cameras, various shooting lights and digital audio aids.
Once the field job of shooting the video is over, the last and the final stage comes in light i.e. the post production stage. Under this final stage, the footage shot during the second stage are reviewed again and again and the best shots are chosen. Through the help of latest techniques and software in Editing, the video is edited. A good editor will have a perfect blend of creativity and technical knowledge. He will make sure that the video has perfect harmony and sequence and delivers the core message efficiently and effectively. Editing might not only involve video elements but also sound elements, like background music, dubbing and voice over. They say there is no gain without pain. Yes, Video Production can be a painful task but given you know what your limitations and budget are and given you choose the right production company to make your video; this roller coaster ride can be converted into one hell of a pleasant experience. I hope this simple piece of writing has been an eye opener to those who did not know the ABC of video production. There are many video production companies out there which might try to take advantage of you and extract money if they sense you are an amateur. So all you need is to know what you are aiming at through the video, what your budget is and is the company you are hiring worth your time and money.
Video Production - How Long Does a Production Take?