Corporate Video Production Services in California

Video marketing in California is just what it sounds like, selling a product or service through the use of video. You may be thinking that the use of video would not be worth the potential cost. However, studies have shown that video, used correctly is an impressive medium for sales.

Studies have been done over the years on the effectiveness of video and here is what many like the Wharton School of Business found to be true:

Video Production - Do's And Don'ts Of It

o Video boosts comprehension by 50% over the same video presentation given by a live speaker.
o 97% of videos are watched, people believe that videos have intrinsic value and will not as readily throw them away, unlike the junk mail they get every day.
o Some studies say that as many as 94% will then pass the video on to someone else.

Video Marketing is a great way to do this, the key will be in creating a brief video that captures attention but is not so overbearing that your potential customer is clicking their way to the competition, especially when shooting video in California.

Video Production in Toronto - Filming Permissions

Creative Video Productions

Video marketing is one of the most powerful ways to communicate with your target audience, as well as an effective way to potentially appear near the top of the search engines for the terms and phrases that your prospects are searching for.

Given these two facts alone, don't you think it might be something that you should be using?

The first objection that most business owners have with regard to using video marketing as part of their marketing strategy is that they think it is too expensive. There is still this common misconception that it is something that can only be afforded by, used by or only applies to the 'big boys' in business.

Well, this is now not the case and in this article I am going to explain to you just how easy it is to create and produce a quality video for your business, and at a fraction of the price that you may think it would cost.

Some Basics For Creating A Great Video

First of all, I do think that it is advisable to choose a location where the lighting is good. If you're planning on filming your video indoors then use a room that has either plenty of natural light coming in, or light coloured walls, or even better, both.

Why Video Marketing Works

I suppose the closest alternative to video marketing would have to be television advertising. The reality is however, that for the vast majority of small and medium sized business owners, the prospect of advertising on television is still pretty much financially out of reach.

Television advertising even today is still relatively expensive when compared to all other means of advertising, and there is no realistic way that many small business owners can possibly justify the cost of running a television advertisement.

Even a simple 30 second television advertisement could blow a company's entire years marketing budget in one fell swoop. This factor alone perhaps demonstrates the lack of feasibility in a small business using television advertising, which is why video marketing is something that can serve as a very effective alternative.


Video marketing in California is just what it sounds like, selling a product or service through the use of video. You may be thinking that the use of video would not be worth the potential cost. However, studies have shown that video, used correctly is an impressive medium for sales.

Studies have been done over the years on the effectiveness of video and here is what many like the Wharton School of Business found to be true:

Video Marketing - Interview Like a Pro

o Video boosts comprehension by 50% over the same video presentation given by a live speaker.
o 97% of videos are watched, people believe that videos have intrinsic value and will not as readily throw them away, unlike the junk mail they get every day.
o Some studies say that as many as 94% will then pass the video on to someone else.

Video Marketing is a great way to do this, the key will be in creating a brief video that captures attention but is not so overbearing that your potential customer is clicking their way to the competition, especially when shooting video in California.

What Is Video Production?

video marketing on social media

Video production is the process of producing a video that usually has both audio and visual representations. While some videos are home videos produced for fun, most are videos that are produced for commercial purposes, like movies, advertisement videos, and music videos. Video production is also done for corporate purposes.

There are many things to consider in the production of a video. During the pre-production stage, the budget for the production of the video has to be determined, since the time spent on production can prove costly. Greater time spent on planning and organizing the project would help in keeping the costs low in the long run. One estimate of average production costs put a range of $1,500 to $5,000 per finished minute. The production cost depends on the location, time taken for completion, the equipment used, and the involvement of the production team in the making of the video. Plus, there are always the unanticipated expenses.

Even though video production is the actual stage of producing a video, the two other stages of pre-production and post-production are equally important. The pre-production stage involves conceptualizing, scripting, and scheduling. The post-production stage involves the off-line activities of editing and duplication.