Internet Video Production in Arizona

Video marketing inĀ Arizona is just what it sounds like, selling a product or service through the use of video. You may be thinking that the use of video would not be worth the potential cost. However, studies have shown that video, used correctly is an impressive medium for sales.

Studies have been done over the years on the effectiveness of video and here is what many like the Wharton School of Business found to be true:

Video Marketing - How to Get Started

o Video boosts comprehension by 50% over the same video presentation given by a live speaker.
o 97% of videos are watched, people believe that videos have intrinsic value and will not as readily throw them away, unlike the junk mail they get every day.
o Some studies say that as many as 94% will then pass the video on to someone else.

Video Marketing is a great way to do this, the key will be in creating a brief video that captures attention but is not so overbearing that your potential customer is clicking their way to the competition, especially when shooting video in Arizona.

Network Marketing Strategy - Video Marketing

Creative Video Productions

Video marketing is one of the most powerful ways to communicate with your target audience, as well as an effective way to potentially appear near the top of the search engines for the terms and phrases that your prospects are searching for.

Given these two facts alone, don't you think it might be something that you should be using?

The first objection that most business owners have with regard to using video marketing as part of their marketing strategy is that they think it is too expensive. There is still this common misconception that it is something that can only be afforded by, used by or only applies to the 'big boys' in business.

Well, this is now not the case and in this article I am going to explain to you just how easy it is to create and produce a quality video for your business, and at a fraction of the price that you may think it would cost.

Some Basics For Creating A Great Video

First of all, I do think that it is advisable to choose a location where the lighting is good. If you're planning on filming your video indoors then use a room that has either plenty of natural light coming in, or light coloured walls, or even better, both.

Why Video Marketing Works

I suppose the closest alternative to video marketing would have to be television advertising. The reality is however, that for the vast majority of small and medium sized business owners, the prospect of advertising on television is still pretty much financially out of reach.

Television advertising even today is still relatively expensive when compared to all other means of advertising, and there is no realistic way that many small business owners can possibly justify the cost of running a television advertisement.

Even a simple 30 second television advertisement could blow a company's entire years marketing budget in one fell swoop. This factor alone perhaps demonstrates the lack of feasibility in a small business using television advertising, which is why video marketing is something that can serve as a very effective alternative.


Video marketing inĀ Arizona is just what it sounds like, selling a product or service through the use of video. You may be thinking that the use of video would not be worth the potential cost. However, studies have shown that video, used correctly is an impressive medium for sales.

Studies have been done over the years on the effectiveness of video and here is what many like the Wharton School of Business found to be true:

Video Marketing - Interview Like a Pro

o Video boosts comprehension by 50% over the same video presentation given by a live speaker.
o 97% of videos are watched, people believe that videos have intrinsic value and will not as readily throw them away, unlike the junk mail they get every day.
o Some studies say that as many as 94% will then pass the video on to someone else.

Video Marketing is a great way to do this, the key will be in creating a brief video that captures attention but is not so overbearing that your potential customer is clicking their way to the competition, especially when shooting video in Arizona.

Video Production in Toronto - Where to Film?

video marketing seo

One way to reach a larger market in the contemporary city business landscape is by using a video production company. Video is now officially the most popular corporate communication medium. A 2016 KPCB Survey predicts visual content will constitute 74% of all internet traffic by end of 2017.

An Animoto Report says 7 billion videos are watched daily on YouTube and Facebook alone with over 70% being shared. The same report says 1 in 4 shoppers lose interest in a brand that has no visual content on its website. Over 75% of online shoppers believe an advert explaining a product is important and it helps them make a better decision.

Saving Money on Video Production One of the major concerns when it comes to making business is the cost. Small and medium sized businesses in the city are already grappling with other financial expenses and they feel that hiring a professional videographer for video production is an unnecessary cost.

  • Short and focused productions: Avoid long winded videos because viewers will lose interest and won't share. A short and focused advert for instance, communicates instantly and enjoys better ROI.
  • Other cost-cutting strategies include developing various projects at once for a long-term marketing campaign using economies of scale. If there your budget is tight then avoid animations and reduce graphics but keep your content interesting. Whatever you do, make sure you stick to the plan of action. Every aspect in the production should also be in line with your brand's philosophy.